The cornerstone spot of a 4 video campaign we produced and directed for ASO Advertising and their client Lamkin Grips. In life we often face choices to take the easy, safe path or narrow focus, take a firm grip and attempt something truly great.
We wanted to shoot a car piece, but not just your traditional sheet metal piece, something with a little attitude. We really just wanted to challenge ourselves to see what we could accomplish in a short amount of time with a very minimal crew.