STIHL “The Pursuit”

In our eyes, STIHL has always been the industry standard for cutting tools. So, when we heard they were launching a line of zero-turn mowers we were excited, when we were asked to produce and direct their launch campaign we were honored. The team from Red Letter Communications put together a great story showing that even though they may not be using the same model, the pros and home-owners alike that use the STIHL RZ zero-turn mowers are in the same pursuit, the pursuit of the perfect cut.

Creative Agency: Red Letter Communications
Creative Director: Stuart Knowlan
Agency Producer: Drew Wright
Agency Producer: Kristen Boren
Associate Creative Director: Andy Dunway
Copywriter: Adam Appleton

Production
Director & Director of Photography: Tennyson Tanner
Director & Executive Producer: Jonah Atkins
Producer & Locations: Jeff Frizzell
1st Assistant Director: Clint Eilerts
Executive Assistant: Alex Quinn
Gaffer: Austin Cross
Key Grip: Tim Wicks
Grip: Mario Jackson
Grip: Jonathan Hutson
Grip: James Dombey
Camera Operator: Matty Trygar
1st AC: Austin Burnette
2nd AC: Evan Martin
2nd AC: Aaron Yarborough
DIT: Stephen “Roscoe” Weber
Prod Designer: Justin Adams
Art Department: Paul Haynes
Art Department: Darien Gibson
Offsite Art Department: Drake Martin
Art Department PA: Antonio Perrez
Makeup: Mary Lizaran
Wardrobe: Amanda Graff
Location Scout: Caryn Nowland
Production Assistant: Jay DeJesus
Production Assistant: Melissa Howerton
On Set Meals by: Catherine’s Catering

Talent
Professional: Cody Jurgens
Homeowner: Kenny Harris

Post-Production
Editor: Tennyson Tanner
Producer: Jonah Atkins
3D: Antidote Studios
Antidote CD: Ryan Bury
Antidote EP: Michael Francis
3D Animator: Hunter Hempen
3D Animator: Sky Goodman
Sound Producer: Jacob Merritt
Sound Design: Wesley Slover
Sound Design: Trevor Richardson
Color: Brian Singler with TBD Post